The digital world and technological developments are moving at an unfathomable pace, and marketers are by necessity continuing to develop new tactics and techniques to target their market segments. Amahl Williams a marketing executive and Forbes contributor outlines a few trends he believes will be increasingly salient as the year progresses.
Social Media Marketing
Amahl argues that the ROI for social media marketing is continuing to increase, and therefore a logical strategy for modern marketers to employ. I certainly have seen brands increase their expenditure on targeted campaigns on Facebook with high ROI, furthermore, I have watched brands on Instagram continue to run influencer campaigns and see explosive growth using this method. Social media marketing if done correctly, continues to be an efficient and cost-effective method for targeting consumers and users globally.
Video Marketing
Video marketing is a form of content marketing and can foster high-engagement rates with your target market and audience. Amahl believes this is an important aspect of future digital marketing strategies and tactics, and he uses the example of a YouTube vlogger who straps a GoPro to his pet dog. The vlogger wanted to record the activities of his dog at home while he was away, he uploaded the video to YouTube and the film went viral. This is an example of a low-cost production, yet a medium which was able to reach and engage and audience so vast and wide.
Another great example of the reach and efficiency of video marketing is the digital media company Prager University, which produces a range of short videos on politics, philosophy, economics and history with a conservative angle. Prager Universities’ motto is “short videos, big ideas” and they aim to keep their audience highly engaged by providing content which is informative, clear and concise. Adding to this, they ensure the length of their video content is relatively short around 5 or 6 minutes to keep the audiences attention. Here is a link below to a video by Prager University on their strategies to ensure their content remains relevant and engaging.
Prager University online mass marketing
Thank you for reading, and be sure to comment below, what do you think are the most relevant trends for digital marketers in the near future?
Warm Regards,
Eddie
featured image: http://www.esmart.vn