This is a question which plagues many small to medium sized Business owners, and rightfully so. Small to Medium sized Enterprises (SMEs) typically have less cash to deploy on their…
I first heard about Bitcoin mid-2014 whilst studying at University. I had read an article about a fortunate Norwegian student who had purchased Bitcoin for a mere $29 in 2009.…
Instagram has revolutionised marketing and the way in which we communicate with one another, and it is interesting to note the growth of luxury and lifestyle channels on the platform.…
The 'long tail' is a theory first developed by Chris Anderson a former Journalist at 'The Economist'. It basically asserts that through the advent of digital technologies and the widespread…
The digital world and technological developments are moving at an unfathomable pace, and marketers are by necessity continuing to develop new tactics and techniques to target their market segments. Amahl…
Search Engine Optimization (SEO), has proved to be an invaluable tool for Businesses of all sizes, and a strategy for digital marketers with substantial continuity. Competition over ranking on Google…
Snapchat was brought to the market in 2011, and it enjoyed rapid growth due to certain features the app provided which to my knowledge, no other mobile application could provide…
The 'digital age' has transformed business and marketing in an unprecedented manner. Luxury brands now have more visibility and increased 'brand awareness' than ever before, due to consumers being interconnected…
Influencer marketing via social media platforms like Instagram has become a prevalent digital strategy for both large corporate brands, and smaller boutique brands alike. I personally first heard of influencer…